Explain why it is necessary for marketers to deploy different product Essay

Explain why it is necessary for marketers to deploy different product growth strategies in relation to market development opportunities. Provide examples to support your answers - Essay Example at are limited in a particular state; other criteria for the differentiation of marketing plans used in various industrial sector can be also set – taking into consideration the consumer preferences, the characteristics of the target market and the resources available. The need for the alignment of marketing strategies with specific demands and rules is extensively highlighted in the literature. In this context, it is noted that ‘globalization of business has created the need for international public relations practitioners to identify, study and understand the world views, mindsets, and habits of their global publics in order to effectively communicate’ (Ihator, 2000, 38). In any case, culture is considered to be a significant criterion for the development of marketing strategies – a view which is in accordance with the study of Tan (2002); Taylor (2002) also emphasizes on the importance of culture for marketing plans in all industrial sectors. Other crite ria, like the condition of the advertised product (Zhang et al., 1996, 40), have been considered as the potential basis for the development of marketing policies. Current paper focuses on the examination of the importance of market development opportunities for the product growth strategies deployed by marketers in various industrial sectors. It is proved through this study that marketers tend to be influenced by the market development opportunities when having to design a product growth strategy; however, the above dependency is not standardized – it is a relationship which is strongly depended on the willingness of marketers to use the market development opportunities as the basis for a product’s marketing policy; examples are provided that justify further – referring to the existing literature – the above assumptions. Through the decades, different criteria are set for the promotions of products and services in the market. The specific issue is highlighted in the study of Yelpaala (1994) where

Cultural Criticism of My Dad Is A Liar Commercial Essay

Cultural Criticism of My Dad Is A Liar Commercial - Essay Example In the first section of the commercial the girl is praising her father. It starts by her acknowledging that her father is the sweetest father in the world. She continues praising him and the scene changes from the street where they were taking a walk to a different scene and it keeps on changing to support each description that she gives about her father. The commercial in this case is using video to paint and support the girl’s descriptions of the father. This makes the message more vivid and straightforward to the viewers. The girl’s short phrases and childish tone brings about a cheery mood. This mood is backed up by lively background music. This is to make the commercial tone vibrant.The second part of the commercial introduces contrast into the commercial. While the first part of the commercial was vibrant and full of praises for the father, the second part begins by the girl declaring that the father is a liar. This is a contradicting statement to all that was sai d in the first part and it introduces shock. The tone in this section drastically changes from a vibrant tone to an emotional and sentimental one. This new tone and mood can be noted from the change in background music. The emotional and sentimental moods can also be seen from the change in voice variation of the girl; she speaks quietly and slowly in this section. Film has also been used to enhance these new tones. The facial expression of the father changes after he reads the statement declaring that he is a liar.